Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.
Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.
12 pm
Welcome and Introductions
Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.
12 pm
Welcome and Introductions
Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.
Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.
On what date does the event take place?
The event is scheduled for Wednesday, May 31, 2024.
Title
Early access: Post your content to the Handshake home feed
The newly launched Handshake home feed helps our network of 15M+ students and new grads build community and make career moves. This summer, employers will be able to build their talent brand and win candidates by sharing career content on the home feed.
What agile event programs are and why they're essential
Strategies and tools for building agile event marketing
How to scale agile event programs without losing brand integrity or valuable data
Steps you can take right now to introduce agile event marketing into your business
Grab your favorite snack and tune in.
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Community content isn't just reaching students, it's resonating!
12 pm
Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.
1 pm
Speaker presentation by our Co-Founders Timothy Staples and Jeffrey Hunt.
2 pm
“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel.
12 pm
Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.
Gear up for your best fall recruiting season yet
What Creators are posting
Get a look at how other employers are making the most of posting to the Handshake home feed.
Aloft Downtown Providence intern Elijah shares his advice for college students like him
A day in the life with Daniel, a software developer at Epic
How Lisa landed at TikTok music
Student’s POV
Here’s a view of the home feed from a student’s perspective.
Get the opportunity to:
• Start posting career content as early as May 13—limited spots available • Share insights, experiences, and opportunities with over 15M+ students • Share your insights, join our office hours, and help shape our product
Get started by filling out the form. Then, all you have to do is:
• Post at least twice per week through the summer • Attend our office hours session where we'll discuss content creation best practices • Share feedback with the Handshake team about your experience
If you’re selected, all users associated with your company account on Handshake will be able to post career content and engage on the home feed by:
• Posting at least twice per week through the summer
• Sending a representative to at least one upcoming office hours session where we’ll discuss content creation best practices
• Sharing feedback with the Handshake team about your experience
Fill out the form on this page to join our list of interested employers. We’ll follow up within a week to let you know if you’ve been selected and share next steps.
Joining our early access program will enable all users associated with your company account to post content to the Handshake home feed. Additionally, admins and owners will be able to post as your company and grant permission to other users to do the same.
If you’re selected, all users associated with your company account on Handshake will be able to post career content and engage on the home feed by:
• Posting at least twice per week through the summer
• Sending a representative to at least one upcoming office hours session where we’ll discuss content creation best practices
• Sharing feedback with the Handshake team about your experience
Fill out the form on this page to join our list of interested employers. We’ll follow up within a week to let you know if you’ve been selected and share next steps.
The Process
Posting at least twice per week throughout the summer
Sending a representative to at least one upcoming office hours session where we’ll discuss content creation best practices
Sharing feedback with the Handshake team about your experience
Tips and tricks
Get your content ahead with these best practices.
Grab attention fast
• Capture viewers' interest within the first three seconds of your video with an enticing hook and engaging caption
Spruce it up
• Explore creative formatting such as effects and image overlays • Make good sound and lighting a priority • Add closed captioning to enhance the overall viewing experience and improve accessibility
Authenticity always
• Create uniquely helpful content reflecting you and your experience • Share voices from across your business and industry
Inspo Zone
Get inspired with topics and themes that make great content.
Day in the life
Showcase a typical workday in a specific career or position. Provide insights into tasks, challenges, and the overall work environment.
Career advice and tips
Share advice, tips, and strategies for candidates in specific majors or general career development.
Industry insights and trends
Discuss current industry trends to keep students informed about the evolving job landscape.
Application and interview tips
Offer guidance on effective resumes, cover letters, and interview skills.
Networking and mentorship advice
Share tips on networking, mentorship, and building professional relationships and emphasize their importance to career growth.
Virtual company tours and behind the scenes
Take students on virtual tours of workplaces and spaces to give them a peek into the company culture and environment.
Success Stories
Share success stories of individuals who have achieved significant milestones in their careers to inspire and motivate students.
Get help
On what date does the event take place?
The event is scheduled for Wednesday, May 31, 2024.
Where is the event being hosted?
The event will take place in Vancouver, British Columbia, Canada.
Who is invited to the event?
Anyone who is interested in leveraging design to build brand equity is invited to the event.
Schedule
6 pm
Welcome and Introductions
Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.
Location: Blue Room
pm
Plenary Session
Speaker presentation by our Co-Founders Timothy Staples and Jeffrey Hunt.
Location: Pink Room
2 pm
Roundtable Discussion: “What Makes an Effective Virtual Event?”
“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel.
Location: Orange Room
Moments you'll experience at the Color Factory
Installation rooms
The Color Factory Houston has 10+ rooms of interactive installations built and curated by local artists to tell stories that make life colorful.
Custom swag
No event is complete without a take home treat! As you explore different rooms, make sure you stop by our swag station to pick up some goodies.
Endless eats and drinks
Don't worry about dinner. We’ll treat you to the bartender’s best drinks and the kitchen’s best eats. We even have macarons on a conveyer belt!
Installations and immersive rooms
The Color Factory Houston has 10+ rooms of interactive installations built and curated by local artists to tell stories that make life colorful. Wander through ball pits, confetti and even a moon installation that was created in partnership with NASA to celebrate the 50th anniversary of the Lunar Landing.
No event is complete without a take home treat! As you adventure through different rooms, make sure you stop by our swag station. We're giving away a memento for our time together and personalizing it to you!
Color Factory is an interactive art museum located in Upper Kirby. Attendees are welcomed to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments inspired by the city of Houston. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life more joyful.
Our venue
Color Factory is an interactive art museum located in Upper Kirby. Attendees are welcomed to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments inspired by the city of Houston. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life more joyful.
Sessions
August 11, 2022 at 10:00 am PT/ 1:00 pm ET
Trends and best practices for hiring Gen Z
Investing in early talent is critical to your business’ long-term competitive advantage—especially as the Baby Boomer generation continues to retire and Gen Z will make up nearly 30% of the global workforce by 2025. Join us as we discuss *new* early talent recruiting truths to help you attract Gen Z. You’ll walk away with actionable best practices to differentiate your recruiting program for this fall and beyond.
August 18, 2022 at 10:00 am PT/ 1:00 pm ET
Building a talent-winning brand during times of uncertainty
Your brand is constantly being evaluated, especially during times of economic uncertainty. And data shows that company transparency and authenticity remain critical to attracting and retaining top Gen Z talent. Today, 56% of Gen Z consider themselves to be socially conscious and 94% say they believe companies should help address critical social issues. See how you can attract top Gen Z talent this fall through simple strategies like early ID programs, alumni engagement, and more.
August 25, 2022 at 10:00 am PT/ 1:00 pm ET
Investing in candidate relationships to build a qualified pipeline
Proactively building and maintaining candidate relationships isn’t just a nice-to-have; it’s foundational to a strong pipeline of qualified candidates. In fact, Gen Zers that engage with employers one-on-one are 36% more likely to apply for a role within 2 weeks. Rather than posting jobs and hoping for the best, leading employers are rethinking how (and when) they engage with Gen Z. Join us to discuss best practices for personalized messaging and creative events this fall.
Offerings
August 11, 2022 at 10:00 am PT/ 1:00 pm ET
Trends and best practices for hiring Gen Z
Investing in early talent is critical to your business’ long-term competitive advantage—especially as the Baby Boomer generation continues to retire and Gen Z will make up nearly 30% of the global workforce by 2025. Join us as we discuss *new* early talent recruiting truths to help you attract Gen Z. You’ll walk away with actionable best practices to differentiate your recruiting program for this fall and beyond.
August 18, 2022 at 10:00 am PT/ 1:00 pm ET
Building a talent-winning brand during times of uncertainty
Your brand is constantly being evaluated, especially during times of economic uncertainty. And data shows that company transparency and authenticity remain critical to attracting and retaining top Gen Z talent. Today, 56% of Gen Z consider themselves to be socially conscious and 94% say they believe companies should help address critical social issues. See how you can attract top Gen Z talent this fall through simple strategies like early ID programs, alumni engagement, and more.
August 25, 2022 at 10:00 am PT/ 1:00 pm ET
Investing in candidate relationships to build a qualified pipeline
Proactively building and maintaining candidate relationships isn’t just a nice-to-have; it’s foundational to a strong pipeline of qualified candidates. In fact, Gen Zers that engage with employers one-on-one are 36% more likely to apply for a role within 2 weeks. Rather than posting jobs and hoping for the best, leading employers are rethinking how (and when) they engage with Gen Z. Join us to discuss best practices for personalized messaging and creative events this fall.
Your Hosts
Sebastian Poindexter
Sr. Technology Consultant
OPENFORM
Sebastian Poindexter
Sr. Technology Consultant
OPENFORM
Sebastian Poindexter
Sr. Technology Consultant
OPENFORM
splash
splash
About the Wine
Stephanie Jung is a host of exceptional ability. Studies show that a vast majority of guests attending events by Stephanie have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.
Leo Di Salvo
Sr. Technology Consultant
Openform
Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.
Run of show
12:00PM
Webinar Begins
Opening remarks from your hosts
12:15PM
5-Tips
5 Tips for Creating Virtual Events
12:45PM
Closing
Final remarks from your hosts
Grab your favorite snack and tune in.
Pro Tip:
First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.
Need more help? Here are some great Help Center articles regarding embed best-practices:
A Guide to Agile Event Programs that Can Survive Anything
Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.
Crisis Mode: Ideas for Managing Events in Challenging Situations
Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.
The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.
Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.
